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Freelance SEO, Online Marketing and Branding

I offer freelance SEO, Internet Marketing, Internet Branding, PPC, Display Advertising. Internet marketing optimization starts from the design of a site. To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created).

Having proper site architecture is vital to online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. Your site needs to be placed in front of potential visitors or they will not know you exist.

My Internet marketing optimization services includes the integration of focused traffic-generation tactics that are vital to the success of your site. Without smart marketing, any great website will fail. I focuses specifica…

What is SEO (Search engines Optimization)?

1) What is SEO? 

SEO stands for search engine optimization. It basically refers to the process of getting traffic to your site through search engines like Google, Yahoo and Bing. It’s all about promoting your brand, product or services organically.


Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. SEO is important not only for getting high quality visitors but it is also a way to increase the credibility of a website and to expand brand awareness.

Search engines are using complex algorithms to determine which pages to include in their index and the order they show these pages in the search results. SEO is the way to ‘speak’ to search engines in a language they can understand and provide them with more details about a website.

SEO has two major components, On Page and off page SEO.
On Page SEO
On Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most importan…

SEO Link Building

Link Building

Link building is the most popular off-Page SEO method.  Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can so that you can bypass your competitors and rank higher. For example if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.
Over the years webmasters were trying to build links to their websites so that they rank higher and they ‘invented’ a number of ways to increase link count. The most popular ways were:
Blog Directories – something like yellow pages but each entry was a link back to a website
Forum Signatures – Many people where commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature)
Comment link – The same concept as forum signatures where you comment on some other website or blog in order to get a link back. Even worse, instead of using you…

known as seo techniques

The birth of black hat SEO

Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO.
Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda and Penguin they have managed to solve the problem and protect their search engine from spammers. Of course there are still exceptions but they are doing advances in every new release of their ranking algorithm and very soon none of these tricks will work.
To “follow” or “nofollow”
In addition to the above and in order to give webmasters a way to link to a website without passing any ‘link juice’ (for example in the case of ads), search engines introduced what is known as the “nofollow” link. This is a special tag you can add to a link (for example: “<a href=http://www.somesite.comrel=”nofollow”>Some Site</a>) that te…

Digital Marketing Strategy

Digital marketing is one of the few exciting industries where the demand for skilled professionals is higher than the supply. A key aspect of digital marketing is the creation and implementation of your digital marketing strategies.
The Diploma in Digital Strategy and Planning introduces you to digital communications, and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.

The Digital Marketing Institute ethos is to take digital knowledge direct from industry leaders; they design and teach our formalized, accredited syllabus so you learn real skills that will drive your career forward in digital marketing.

The Professional Diploma in Strategy and Planning is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.
As t…

Digital Marketing

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.
Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chasing capricious trends, on the one hand, and ossifying into a Luddite on the other? Thankfully, there is an in between — a balance. If you can identify current trends, settle on an actionable strategy, and take measurable movement forward, you’re bound to succeed. I’ve identified X such strategies that you should keep in mind over the next few months, if not the next few years of digital marketing.



1.  Stop relying on Google.
Don’t misinterpret this point. I’m not saying that Google is not on its way out. After more than a decade of domination, however, it may be on the decline. Up-and-comers like Duck Go aren’t anywhere near dethroning Google GOOGLE +0.68%. What their rise indicates is that consumers want alternatives —…