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Digital Marketing Strategy

Digital marketing is one of the few exciting industries where the demand for skilled professionals is higher than the supply. A key aspect of digital marketing is the creation and implementation of your digital marketing strategies.

The Diploma in Digital Strategy and Planning introduces you to digital communications, and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.


The Digital Marketing Institute ethos is to take digital knowledge direct from industry leaders; they design and teach our formalized, accredited syllabus so you learn real skills that will drive your career forward in digital marketing.

The Professional Diploma in Strategy and Planning is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.

The Digital Marketing Course is an initiative designed to educate students in the area of  Digital Marketing.


Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.

Over the last few years, customers have been spending an increasing amount of time on digital platforms. The smart phone revolution in the recent years has meant that customers are in a digital mode 24*7 and in touch with all the happenings of the outside world through social media channels and numerous other digital applications. Given this scenario, it is only natural for brands to allocate a bigger chunk of their marketing budgets to digital marketing. Brands can now reach their customers on digital marketing channels at a fraction of cost that they spend on traditional marketing channels. A digital marketing channel also gives a brand the ability to measure the effectiveness of a marketing campaign and thus optimize their marketing spends. This is not always possible in the traditional media channels.

With brands always on the lookout for innovative ways to design their Digital marketing platform, there are now many digital agencies looking to offer their services in Display Advertising, Search Engine Marketing, Social media marketing and Analytics. Both the brands and the agencies need employees who understand digital as a medium and can come up with new ideas to provide value to their clients. This is where a course on Digital marketing is essential. Designed by MICA faculty, this course aims to provide a holistic understanding of various Digital marketing channels that will help the participants design effective Digital marketing campaigns for their brands read continue

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